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www.expresspharmaonline.com FORTNIGHTLY INSIGHT FOR PHARMA PROFESSIONALS
1-15 February 2010  
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Home - Pharma Life - Article

Book Shelf

HardKnocks for the GreenHorn

"What's the difference between school and life? In school you are taught a lesson and then given a test. In life you are given tests from which you must learn your lessons".

‘HardKnocks for the GreenHorn’ gives a sneak preview to the tests in a successful career beginning as a Pharma Sales professional and progressing to any height in the ever expanding Healthcare sector.

This is specially crafted training manual to enable aspiring Medical Representatives to gain the Knowledge, Skills and Attitude needed to succeed in the competitive arena of Pharma field sales.

Along with SuperVision for the SuperWiser Frontline Manager, it will enable Training Managers and Field Sales Managers to transform their Pharma field sales force into a knowledgeable and motivated high performance team.

HardKnocks for the GreenHorn is a comprehensive learning tool that will enable pharma field sales professionals to excel in work and life.

Pharma field sales is a challenging and rewarding profession that has the potential to be the starting point of a career with unlimited possibilities. HardKnocks for the GreenHorn is written to empower sales professionals to understand and exploit this potential by gaining an insight into the exciting world of Medical Science and Healthcare, which is probably the only recession proof sector.

HardKnocks for the GreenHorn is useful for those aspiring to enter the Healthcare industry as well as for pharma field managers in understanding and equipping their field force to be more effective in the challenging arena of pharma sales.

 


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